Nike's new ad campaign
A SONG by The View has been chosen by Nike to launch its biggest UK advert in a decade.
The Dundee band's recording of Wasteland, taken from their debut album Hats Off To The Buskers, is being used by the sportswear firm as the soundtrack for the new ad campaign Show your 5.
The song is used on a 90-second TV ad which features Wayne Rooney, Joe Cole and Rio Ferdinand playing in a gritty five-a-side match against players from inner city areas to launch a nation wide football tournament.
The advert is being debuted during tonight's UEFA Champions League match between Manchester United and Inter Milan, and will spearhead a heavy campaign over the next three months.
Like the band, it has an urban feel to it as all the action is captured on CCTV cameras.
It is a real coup for bandmates Kyle Falconer, Kieren Webster, Pete Reilly and Steve Morrison, and it will help secure their success this year after a recent onslaught on the album charts.
It also sees a bit of a turnaround for the guys, who reached No.4 in the charts with their second album Which Bitch? just a few weeks ago.
In 2007, just following the release of their first album, the boys admitted to turning down a £1million offer for their anthem Same Jeans to be used in a jeans advert.
At the time it was claimed the 'indie' band didn't want to 'sell out', however, this time they seem to have changed their minds.
Perhaps their rock 'n' roll lifestyle became too expensive to sustain without saying yes to a few things. The band's ad-worthiness means they follow in the footsteps of fellow Scots The Fratellis, Paolo Nutini and KT Tunstall, who all have soundtracked telly ads.
Glasgow band The Fratellis broke into the US after their song Flathead was used on an Apple iPod and iTunes advert, while Paolo Nutini secured spanking new footwear for practically the rest of his life when he did a deal with Puma for his track New Shoes.
The Paisley singer agreed to appear performing the song New Shoes across television, mobile, radio and online campaigns.
As well as being featured in Puma stores everywhere, he made a documentary for the brand and agreed to personal appearances.
St Andrews singer KT also benefitted from the commercial market after her songs like Suddenly I See became in demand from retailers and TV shows alike.
Having turned down a lucrative ham advert - because she was a vegetarian - KT's management struck a deal with when her music was used as the soundtrack for the US Open tennis campaign in 2006.
Excerpts from other tracks were subsequently used in TV shows Ugly Betty, Grey's Anatomy, and Will & Grace.
Her single Suddenly I See was used in the opening scene of the 2006 fashion satire The Devil Wears Prada, as a backing track on the second series of US dance competition show So You Think You Can Dance and was featured in the September 2007 Next television advert Ali's Party.
The song was also used for Hillary Clinton's political campaign and in the video game, Thrillville.
For The View, the Nike ad comes just in advance of their new single Temptation Dice, which will be released on April 13.
By Beverley Lyons and Laura Sutherland, Daily Record, 24th February 2009
The Dundee band's recording of Wasteland, taken from their debut album Hats Off To The Buskers, is being used by the sportswear firm as the soundtrack for the new ad campaign Show your 5.
The song is used on a 90-second TV ad which features Wayne Rooney, Joe Cole and Rio Ferdinand playing in a gritty five-a-side match against players from inner city areas to launch a nation wide football tournament.
The advert is being debuted during tonight's UEFA Champions League match between Manchester United and Inter Milan, and will spearhead a heavy campaign over the next three months.
Like the band, it has an urban feel to it as all the action is captured on CCTV cameras.
It is a real coup for bandmates Kyle Falconer, Kieren Webster, Pete Reilly and Steve Morrison, and it will help secure their success this year after a recent onslaught on the album charts.
It also sees a bit of a turnaround for the guys, who reached No.4 in the charts with their second album Which Bitch? just a few weeks ago.
In 2007, just following the release of their first album, the boys admitted to turning down a £1million offer for their anthem Same Jeans to be used in a jeans advert.
At the time it was claimed the 'indie' band didn't want to 'sell out', however, this time they seem to have changed their minds.
Perhaps their rock 'n' roll lifestyle became too expensive to sustain without saying yes to a few things. The band's ad-worthiness means they follow in the footsteps of fellow Scots The Fratellis, Paolo Nutini and KT Tunstall, who all have soundtracked telly ads.
Glasgow band The Fratellis broke into the US after their song Flathead was used on an Apple iPod and iTunes advert, while Paolo Nutini secured spanking new footwear for practically the rest of his life when he did a deal with Puma for his track New Shoes.
The Paisley singer agreed to appear performing the song New Shoes across television, mobile, radio and online campaigns.
As well as being featured in Puma stores everywhere, he made a documentary for the brand and agreed to personal appearances.
St Andrews singer KT also benefitted from the commercial market after her songs like Suddenly I See became in demand from retailers and TV shows alike.
Having turned down a lucrative ham advert - because she was a vegetarian - KT's management struck a deal with when her music was used as the soundtrack for the US Open tennis campaign in 2006.
Excerpts from other tracks were subsequently used in TV shows Ugly Betty, Grey's Anatomy, and Will & Grace.
Her single Suddenly I See was used in the opening scene of the 2006 fashion satire The Devil Wears Prada, as a backing track on the second series of US dance competition show So You Think You Can Dance and was featured in the September 2007 Next television advert Ali's Party.
The song was also used for Hillary Clinton's political campaign and in the video game, Thrillville.
For The View, the Nike ad comes just in advance of their new single Temptation Dice, which will be released on April 13.
By Beverley Lyons and Laura Sutherland, Daily Record, 24th February 2009
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