Tuesday, June 12, 2007

iTunes announce month-long London festival

iTunes have announced a month-long music festival to take place at London's ICA throughout July.

The View are among the artists playing iTunes Festival: London.

The shows begin on July 1 and carry on over 31 consecutive nights, with at least two artists playing every night and over 60 bands playing in total.

Alex Luke iTunes director of programming and label relations told NME.COM: "Capturing live recordings has turned into a platform that has worked for us, in our Regent's Street store in our 'Live From London' series. We wanted to take it to the next level.

"The live shows we've captured have become very meaningful for fans. We saw an opportunity with so many artists coming through London at the moment, so it was a good time to ramp it up."

The gigs will be taking place at the ICA, with an audience of 350 specially selected fans watching.

"We really wanted to have an intimate show where the fans could connect with the artist," explained Luke of the venue. "We did not want it to be a huge performance, it was intended to be for the fans."

iTunes will be recording each of the shows and are planning to make songs from the shows available via their music shop.

The acts playing may also be planning some one-off performances for the shows.

"We always encourage the artist to do something unique, whether it's a cover or a collaboration," said Luke. "But in advance we can't say who will be doing what yet."

Tickets will be given away free via radio, TV stations and band and fan websites. The specific details of which will be announced soon.

The full A-Z line up so far is:

Amy Winehouse (July 25)
Athlete (13)
Beardyman (7)
Ben's Brother (8)
Beverley Knight (19)
Black Rebel Motorcycle Club (4)
Crowded House (2)
Dhafer Youssef (16)
Duke Special (29)
Editors (11)
Gianna Nannini (15)
Goldspot (28)
GoodBooks (11)
Groove Armada (7)
Imogen Heap (10)
Jack Penate (27)
Jamie Scott & The Town (21)
Just Jack (26)
Justin Nozuka (2)
Little Man Tate (20)
Mika (1)
Mr Hudson & The Library (26)
Mutya Buena (7)
Paolo Nutini (14)
Stereophonics (20)
The Hoosiers (3)
The Pigeon Detectives (18)
The Rakes (18)
The View (9)
Tiny Dancers (13)
Travis (3)

More acts are expected to be announced soon.
For more information go to iTunesfestival.com

NME.com 12th June 2007


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